LiDAR specialist Ibeo Automotive Systems GmbH 
establishes a U.S. subsidiary to boost its business 
in the United States

Detroit, USA / Hamburg, Germany /, 29 July 2019 – Ibeo Automotive Systems, a LiDAR sensor specialist from Hamburg, has established a wholly owned subsidiary in the United States: Ibeo Automotive USA Inc. in Detroit. Paula Jones, the former director of the Customer Business Unit of Gentherm Inc., was named president and manages the new company. This step allows Ibeo to cater to the growing demand for LiDAR technology in the U.S. and expand its business segment into one of the most important markets for autonomous driving.

Image Source: Paula Finnegan Jones, President Ibeo Automotive USA

The new Ibeo subsidiary, Ibeo Automotive USA Inc., launched operations in Detroit in June 2019. “We want to achieve greater growth in the U.S. market. Alongside China, it is one of the most important markets for autonomous driving. The incorporation of Ibeo Automotive USA Inc. was a logical next step for us,” said Mario Brumm, associate and director global operations of Ibeo Automotive Systems GmbH. “We chose Detroit for its headquarters as it is 
the home of the American automotive industry, and also a good midpoint between Hamburg and Silicon Valley where there is a strong mobility movement.”

The American subsidiary is managed by Paula Finnegan Jones, who has more than 20 years of experience and has held various executive positions 
within the automotive and technology sector.

“Ibeo stands out in a crowd of LiDAR suppliers with proven technology as it is already in volume production for an automotive OEM in Europe, has 400 employees dedicated to perception and automated driving technology development, and is winning innovation and workplace awards in Germany.  I feel privileged to be leading the operations in the U.S. and am encouraged by the early positive market reception here,” said Jones.  
Jones, who earned a  Bachelor of Science degree in engineering, industrial and operations at the University of Michigan, brings in-depth knowledge of the automotive industry to the table. Before joining Ibeo, Jones held various positions with Gentherm, the global technological market leader for thermoelectrics in the automotive sector, since 2004. Most recently, she was managing director of Gentherm’s Customer Business Unit.   
LiDAR – an acronym for Light Detection And Ranging – uses laser pulses to detect objects at distances up to nearly 1,000 feet (300 meters), and is an enabiling technology for automated driver assistance systems (ADAS), including automated/emergency braking, collision warning, adaptive cruise control and other active safety and comfort systems.  
Ibeo Automotive USA’s office is located at 19 Clifford Street, in the Planet M Landing Zone, an incubator and hotbed for start-ups and tech providers in the heart of downtown Detroit’s growing mobility ecosystem. Ibeo’s phone number is 248-880-0705 and its website is 





Press contact:

Agentur für Öffentlichkeitsarbeit
Manuel Krieg

Schulterblatt 58
20357 Hamburg
Tel.: + 49 40 20 91 98 278
Fax: + 49 40 20 91 98 299
E-Mail: manuelDOTkriegATdr-pDOTde


Ibeo Automotive Systems GmbH

Katharina Krimmer, PR & Marketing
Merkurring 60–62
22143 Hamburg
Tel.: +49 40 298 676 – 0
E-Mail: katharinaDOTkrimmerATibeo-asDOTcom


Ibeo Automotive USA Inc. (USA) 

Paula Jones
Tel.:+1 248-880-0705 
E-Mail: PaulaDOTjonesATibeo-usaDOTcom


Press agency USA  

Jaclyn Bussert  
Tel.: 248-269-1122  
E-Mail: jbussertATbianchiprDOTcom

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